Kichi-Kichi 15 Năm Có Nhau – Cảm Ơn “Thịtttt” Nhiều
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KOLs & Communities
Vũ Thịnh, Bé Duy, Xoài Farm, Schannel,...
Vũ Thịnh, Bé Duy, Xoài Farm, Schannel,...
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Objective
⦿ Celebrate 15 years with loyal customers through gratitude-driven messaging.
⦿ O2O Social Outreach: Social buzz → store visits → QR scan → back to social (UGC/recap).
⦿ Drive in-store engagement & authentic experiences.
Insights
⦿ For Gen Z and long-time fans, Kichi-Kichi is more than dining — it’s warm memories of family & friends.
⦿ After 15 years, even a slice of beef on the hotpot train can spark genuine feelings of connection and gratitude.
Strategy
⦿ For Gen Z and long-time fans, Kichi-Kichi is more than dining — it’s warm memories of family & friends.
⦿ After 15 years, even a slice of beef on the hotpot train can spark genuine feelings of connection and gratitude.
Tactics
⦿ For Gen Z and long-time fans, Kichi-Kichi is more than dining — it’s warm memories of family & friends.
⦿ After 15 years, even a slice of beef on the hotpot train can spark genuine feelings of connection and gratitude.
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Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
