SushiX Grand Opening
Results
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%
Footfall in the first 7–14 days vs. regional baseline.
0
M+
Views.
0
K+
engagement.
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%
KPI target.
Objective
⦿ Drive buzz & strong footfall in the first 7–14 days.
⦿ Stimulate trial with two hero promotions: Lucky Wheel & Buffet 239K (down from 269K).
⦿ Establish SushiX as the affordable conveyor-belt sushi for young, trendy diners.
Insights
⦿ Sushi is often seen as “special-occasion food” (anniversaries, dates, formal dining), creating barriers of price & ritual.
⦿ By combining fixed pricing + conveyor-belt experience, SushiX transforms sushi into an everyday, accessible choice for solo diners, groups, and families alike.
Strategy
⦿ O2O Launch Engine: Build hype online → drive in-store trial → convert back to social through QR offers.
⦿ Leverage KOL/KOC food & lifestyle creators to spark FOMO with “first bites.”
⦿ Unify all touchpoints with one core message: fast – fresh – fun – affordable.
Tactics
⦿ Immersive dining setup: conveyor-belt visuals, open-kitchen tuna-cutting, and photo-friendly check-in corners.
⦿ Seeding journeys: content around dining solo & in groups, mapping key timings & store hotspots.
⦿ QR check-in loop: instant offers that encourage repeat visits, creating a self-sustaining cycle.
Differentiators
⦿ Simple offers, quick conversion: promotions easy to understand & act on.
⦿ Visual-first space: conveyor belts & open kitchen turned into a content factory.
⦿ Inclusive dining: solo-friendly but also group-friendly → broader audience reach.
⦿ O2O seamless loop: Social → Store → QR → Back to Social.
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Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
