Power Up, Game On! UGREEN x Genshin Impact
Results
0
KOLs+
Activated
0
M+
Total Views
0
K+
engagement.
0
%
Competitive efficiency: Average CPV $0.2 & CPE $1.5.
Objective
⦿ Boost awareness & conversion for UGREEN gaming accessories.
⦿ Activate the Genshin Impact community, with a focus on Gen Z gamers.
⦿ Track campaign efficiency via CPV/CPE metrics.
Insights
⦿ Genshin fans are not just gamers — they embrace immersive experiences, cosplay culture, and official brand collabs.
⦿ A campaign that is both aesthetic and fandom-driven naturally sparks virality and authentic conversion.
Strategy
⦿ Dual approach: Cosplayer activation (visual appeal, fandom pull) + Reviewer credibility (authentic product trial).
⦿ Native content optimized for TikTok, Shorts to engage Gen Z.
⦿ KOL selection based on CPV/CPE performance for efficiency.
Tactics
⦿ Book top-tier Genshin cosplayers with character-accurate styling.
⦿ Partner with gaming reviewers for trusted product evaluations.
⦿ Prioritize short-form, native-first video content.
⦿ Measure CPV/CPE by KOL → adjust content plan in real time.
