Launching CrossFire: Legends VNG
Results
0
KOLs+
Activated
0
M+
Total Views
0
% KPIs
Awareness among FPS gamers.
0
% KPIs
Community buzz and live engagement.
Objective
⦿ Reinforce Crossfire: Legends VNG as a top-of-mind mobile FPS for competitive and casual shooters.
⦿ Reignite excitement within the FPS gamer community through credible KOL voices and live gameplay.
⦿ Drive mass awareness and engagement via creator-led reviews, community content, and large-scale livestream activations.
Insights
⦿ FPS players strongly trust real gameplay reviews and hands-on experiences from skilled or long-time shooter players.
⦿ Community-driven content (comments, live chat, clan/guild interaction) plays a critical role in sustaining interest beyond launch moments.
⦿Livestreams and Mega Live formats create FOMO, accelerate installs, and spark peer-to-peer discussion.
Strategy
⦿ Deploy a high-volume KOL strategy (+70 KOLs) to cover both reach and credibility across the FPS ecosystem.
⦿ Combine always-on review content with high-impact livestream peaks to balance depth and scale.
⦿ Use Mega Live as the campaign climax to consolidate attention, drive concurrent viewership, and trigger mass discussion.
Tactics
⦿ KOL Game Reviews: Focus on shooting mechanics, maps, modes, and competitive feel.
⦿ Community Page Activation: Seed KOL content into FPS & Crossfire fan communities.
⦿ Livestream Gameplay: Regular KOL livestreams showcasing – Ranked matches, Squad play, Skill demonstrations
⦿Mega Live Event: High-energy format: live matches, KOL vs KOL, giveaways, audience engagement.
Differentiators
⦿ Credibility-first approach: Real gameplay, real skills, real reactions.
⦿ Community-powered amplification: Extending impact beyond creator pages into gamer hubs.
⦿ Live-driven excitement: Livestreams and Mega Live create urgency and collective experience.
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Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
