Elmich - Chạm Vào Xanh
Results
0
KOLs+
Activated on TikTok platforms
0
M+
Total Views
0
% KPIs
Delivered strong reach with high content credibility and relevance to target audiences.
Objective
⦿ Build strong awareness for Elmich as a safe, durable, and modern cookware solution.
⦿ Drive consideration among key target segments: Home-makers, Cooking Enthusiasts, and Green Lifestyle audiences.
⦿ Position Elmich as a long-term choice for modern kitchens, not just a functional cooking tool.
Insights
⦿ Home-makers prioritize health, safety, and convenience, especially when cooking for children and family.
⦿ Cooking enthusiasts care deeply about performance, heat distribution, and durability to ensure food quality.
⦿ Lifestyle audiences increasingly choose products that reflect aesthetic value and sustainable living, not just utility.
Strategy
⦿ Leverage a multi-KOL approach to address different motivations across the decision-making funnel.
⦿ Assign distinct content roles to each KOL group while maintaining a unified brand message.
⦿ Focus on real-life usage and authentic experiences to build trust and relevance.
Tactics
⦿ Collaborate with 17 KOLs across three key segments: Home-makers, Cooking Experts, and Green Lifestyle creators.
⦿ Develop native, experience-led content (daily cooking, reviews, lifestyle integration).
⦿ Tailor messaging angles per KOL group while consistently reinforcing Elmich’s core USPs.
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Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
