Lauching Phong Thần VNG (Return of The Gods)
Results
0
KOLs+
Activated
0
M+
Campaign Views
0
K+
engagement.
0
+
codes distributed live.
0
%
KPI achieved.
Objective
⦿ Reignite 9x gamers who grew up with PC MMORPGs.
⦿ Engage Gen Z through role-playing PK combat & rich Eastern fantasy culture.
⦿ Drive brand awareness & user acquisition in Vietnam while building a sustainable community.
Insights
⦿ Legacy users (8x–9x): Crave nostalgia of guild life, PK battles, and PC-style intensity — but in a more mobile, accessible way.
⦿ Gen Z: Not tied to wuxia history; they value fast PK action, stylish skins, and social hype.
Strategy
⦿ Livestreams & gameplay videos led by MMORPG KOLs.
⦿ Custom live scripts + interactive mini-games (code drops).
⦿ Performance tracked & optimized via CPV/CPE/Buzz.
Tactics
⦿ Blend content from veteran MMORPG KOLs + rising Gen Z creators.
⦿ Hero content themes: guild wars, battlefield PK, combat highlights.
⦿ Interactive mini-games: on-stream code giveaways.
⦿ Measure CPV/CPE by KOL → adjust content plan in real time.
Differentiators
⦿ Interactive hosting: KOLs ran mini-games & giveaways live.
⦿ Authentic combat play: PK duels, debates, and Q&As with communities.
⦿ Bridged nostalgia × trend: Unified legacy gamers (8x–9x) and Gen Z.
⦿ Player-first approach: KOLs acted as genuine gamers, not just promoters.
04
Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
