Lauching MU Lục Địa VNG (MU ORIGIN 2)
Results
0
KOLs+
Efficiency: CPV ≈ 60₫ • CPE ≈ 3.000₫
0
M+
Views.
0
K+
engagement.
0
+
livestream sessions
>
0
%
positive sentiment.
Objective
⦿ Reconnect with nostalgic 8x–9x gamers of MU Online.
⦿ Position MU Lục Địa VNG as the official, stable, long-term version.
⦿ Boost brand visibility & player acquisition in VN, while growing a sustainable community.
Insights
⦿ For 8x–9x, MU Online was their childhood MMO: grinding mobs, farming Red Dragon Boss, guild wars.
⦿ Many abandoned private servers due to instability: shutdowns, lost accounts, fragmented communities.
Strategy
⦿ Social Outreach via TikTok & YouTube gaming creators. trial).
⦿ Leverage 8x–9x MMORPG/ARPG KOLs for livestreams, reviving MU memories.
⦿ Content pillars: nostalgia × PK gameplay × “official, stable, fun.”
⦿ Continuous optimization through CPV/CPE/Buzz tracking.
Tactics
⦿ Cross-platform impact: Livestreams syndicated to MU fanpage for maximum reach & discussions.
⦿ Sustained visibility: 3+ months of consistent streams kept MU top-of-mind.
⦿ Hybrid KOL model: KOLs both play & produce guides, ensuring constant freshness for returning & new players.
Differentiators
⦿ Synergy of cosplay (visual hype) × review (credibility) boosted both awareness & conversion.
⦿ Performance-based KOL evaluation ensured scalable efficiency.
⦿ Reviewer group drove trust; Cosplayer group amplified fandom appeal.
04
Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
