Lauching Ragnarok M: Classic SEA
Results
0
KOLs+
3 markets activated, Thailand ranked top for cost-efficiency and engagement.
0
K+
engagement.
>
0
%
Average CPV $0.02, CPE $1 — highly competitive benchmarks.
Objective
⦿ Reactivate lapsed gamers (8x–9x) with Ragnarok Classic.
⦿ Boost awareness & player acquisition in Thailand, Indonesia, Philippines.
⦿ Maximize ROI with CPV/CPE/Buzz optimization.
Insights
⦿ For 8x–9x gamers: Ragnarok was the MMO of their youth, but many quit due to busy lives or lack of nostalgic experiences.
⦿ Ragnarok Classic’s comeback needed no complex rationale — just the right emotional trigger to bring them back.
Strategy
⦿ Regional Social Outreach across ID–PH–TH, led by 9x gamer KOLs.
⦿ Tailored playbook per market: right platforms, tone, and local insight.
⦿Continuous CPV/CPE/Buzz tracking to refine content performance.
Tactics
⦿ Book nostalgia-driven KOLs to boost credibility & recall.
⦿ Video formats: gameplay reactions, mini-games, buzz challenges.
⦿ Prioritize native + reaction content to avoid over-branded ads.
⦿ Data-based selection of high-performing KOLs to scale budget efficiently.
Differentiators
⦿ Tailored Market Fit: Localized tactics for ID–PH–TH (TikTok-first, personalization, cost-efficiency).
⦿ Data-Led Efficiency: CPV/CPE/Buzz optimization ensured ROI beyond vanity metrics.
⦿ Authentic Resonance: Nostalgia-led storytelling for 8x–9x gamers, driving organic reach & lasting engagement.
04
Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
