Lauching Dragon Nest M: Classic SEA
Results
0
KOLs+
2 markets activated. Indonesia delivered the strongest performance in both cost & engagement.
0
M+
Views.
0
K+
engagement.
>
0
%
Achieved cost efficiency: CPV $0.04, CPE $2.
Objective
⦿ Reactivate loyal mid-core gamers from the Dragon Nest franchise.
⦿ Boost awareness & user acquisition across Indonesia and the Philippines.
⦿ Maximize ROI by optimizing CPV/CPE/Buzz in each market.
Insights
⦿ 8x–9x gamers: Dragon Nest was more than a game — it was guild wars, boss raids, and unforgettable late-night battles. Classic brings back that thrill: PvP duels, boss fights, and community camaraderie.
⦿ Gen Z: See Dragon Nest Classic as a new way to explore action-combat gameplay with fresh excitement.
Strategy
⦿ Multi-country Social Outreach (ID–PH) during Alpha Test & Open Beta.
⦿ Livestreams & highlight videos led by Dragon Nest-focused KOLs. Tailored tactics by market: right platforms, right tone, right creators.
⦿ Optimize continuously with CPV/CPE/Buzz performance tracking
Tactics
⦿ Book active Dragon Nest KOLs to build credibility & trust.
⦿ Create native, reaction-led gameplay content: in-depth guides, PvP highlights, mini buzz challenges.
⦿ Data-driven optimization: select effective KOLs & scale budgets efficiently.
Differentiators
⦿ Market-tailored approach: Indonesia prioritized TikTok + guild KOLs; Philippines optimized with personalized content.
⦿ Content-driven ROI: Focused on content quality & resonance, not vanity metrics.
⦿ Authentic recall: Leveraged nostalgia + action-combat freshness to bridge old fans and new players.
04
Differentiators
⦿ Unique Gen Z language “thịtttt” → authentic, viral by nature.
⦿ Blending real products with real emotions — no gimmicks.
⦿ A gratitude campaign that still drove footfall & store experiences.
